Career history

Asian Trend Beauty Cosmetics Store

https://atbeauty.shop/ ▾
December 2022 to current
Bentley, Western Australia
Korean cosmetics store. Best prices in Perth for all Korean skin care products.
-SEO
-Facebook Ads
-Keyword research
-Web copy
-Video filming and editing
-Image optimisation
-More visibility for the COSRX brand
-Increase Google ranking for 3CE Stylenanda Korean products
-Grow organic traffic for The History of Whoo products
Achievements
-Increase organic searches
-Rank for more keywords
-Increase the number of local organic visits (Google maps)
-Acquire knowledge about the cosmetics industry

EMF WA

https://emfwa.com.au/ ▾
April 2022-October 2022
Landsdale, Western Australia
Perth Engineering Mechanical Fabrication.Specialising in the repair, maintenance and construction
-Grow the brand online
-Create a new Website
-SEO Strategy and 6 months campaign
-Web copy creation and integration on website pages
-Video filming and editing
-Image optimisation
Achievements
-Increase online visibility for this global company
-Rank for multiple keywords
-Increased visibility for the scaffolding branch (new service) and rank higher on Google than already existing companies
-Acquire knowledge about the mining sector
-Understand the scaffolding industry
-Gain knowledge about mining maintenance services

Heath Bassett Property

https://heathbassettproperty.com.au/ ▾
July 2021-Present
Thornlie, Western Australia
Thornlie independent real estate agent. Heath Bassett is a real estate agent specialising in the Perth South Eastern corridor. Heath Bassett offers the most competitive rates among all Perth real estate agents. Heath Bassett is one of the best Armadale real estate agents.
-Create a new Website
-New identity
-Site Structure
-SEO for a local real estate agency
-Google Ads Campaigns (YouTube, PPC)
Facebook Ads to increase local brand awareness in the Southern Corridor area in Perth
Create a high performing landing page to collect local leads
-Automations using integrated Saas (leads to email to SMS to database)
-Work management tool Infinity
Achievements
-Increase online authority and increase leads from the website
-Increase brand awareness for this real estate agent servicing Thornlie, Canning Vale, Willetton and surrounding suburbs.

Looking to sell your property? Contact Heath Bassett and enjoy getting your property sold with one of the lowest real estate commission in Perth!

You&Me Personalised Property Services

https://youandmepps.com.au/ ▾
January 2021-Present
Perth, Western Australia
Perth Buyer’s Agents.The Buyer’s Agency made for You.
Brisbane Buyer’s Agents, with new partner Daniel Rich (Australian AFL Player for the Brisbane Lions).
-Create a new Website
-Video editing
-SEO Site Structure
-Rank on the first page on Google and Bing within 4 months
-Create efficient landing pages to collect leads in Perth and Nationally
-Facebook Ads
-Google Ads
-Film, edit and publish videos to advertise the buyer’s agency  (interest rates update, success stories, USP and offer video, first home buyer ads)
-Use SaaS to increase efficiency, collect data, track work
Achievements
-Increase online visibility for a new Business
-High ticket lead generation
-Learn new skills and acquire knowledge in the real estate industry
-Increase brand awareness for this Perth Buyer’s Agency

Good Life Thornlie

https://goodlifethornlie.com.au/ ▾
October 2021-Present
Thornlie, Western Australia
Health store, Forest Lakes Forum.Ecommerce
Sell supplements and vitamins online, tailored for a health-conscious clientele.
-Create a new Website
-Video filming and editing
-Image optimisation for each product
Achievements
-Increase online visibility for this local business
-Acquire knowledge about the vitamin industry
-Understand the naturopathy market

On Tap Plumbing & Gas

https://www.ontapplumbinggas.com.au/ ▾
January 2020-October 2020
Wangara, Western Australia
Plumbing and Gas, Domestic, Commercial, Industrial.Perth plumbers and emergency plumbing services 24/7
-Video filming and editing
-Educational “How to” about plumbing
-Help to recruit new staff
-Weekly communication
Achievements
-Increase brand awareness
-Make On Tap Plumbing more visible on YouTube
-Acquire knowledge about the plumbing industry

Century 21 Team Brockhurst

https://teambrockhurst.century21.com.au/ ▾
April 2020-August 2020
Huntingdale, Western Australia
Real Estate Agency located in Huntingdale.
-Create a local SEO strategy
-Training the staff on SEO
Achievements
-Increase online visibility for this local business
-Constant high ranking on Google Map Pack for real estate keywords
-Understand the Perth SOR local real estate market

Dynamic Music Academy

https://dynamicmusicacademy.com.au/ ▾
January 2020-Present
Wangara, Western Australia
Music School in Wangara, WA.Learn music fast, in a fun environment.
-Develop new Website
-Fast loading website
-Schema markup
-Search Engine Optimisation
-Video editing
-SEO Site Structure
-Facebook Ads
-Google Ads
Achievements
-Increase online visibility for a new Business
-Grow the number of students. Over 120 Music Students.

Ash Painting Services

https://www.paintingservicesash.com.au/ ▾
May 2020-Present
Perth, Western Australia
-Create new Website
-Video editing
-Logo creation
Achievements
-Increase online visibility
-Brand Awareness in Perth, North of the River

Castrol Authorised Online Shop

https://fastphaseclassics.com.au/ ▾
Facebook: @FastphaseCastrolClassic ▾
February 2020-Present
Perth, Western Australia
-SEO
-New online shop: all devices responsive
Achievements
-Increase sales
-Brand Awareness in Australia

New Website and SEO

https://perthdenturesolutions.com.au/ ▾
February 2020-Present
Perth, Western Australia
-SEO
-New website: mobile, tablet and desktop responsive
Achievements
-Reach high ranking for the denture field in Perth
-Increase ranking for main keywords targeted

SEO and Digital Marketing

https://westleedervilleautos.com.au/ ▾
April 2019-Present
Perth, Western Australia
-SEO
-Google Ads Campaigns
Achievements
-Compete with top European Car Brands
-Increase ranking for main keywords targeted

SEM Campaign Manager – Short term role

https://www.adzoo.com.au/ ▾
September-October 2018
Perth, Western Australia
-SEO audits for various clients: Elevate Group, ECM, adzoo, Tanks West
-SEM Google Ads Campaign Manager
Achievements
-Work with a local digital agency
-Review and improve SEO and SEM processes

SEO audit

https://www.chiccode.com.au/ ▾
September 2018
Perth, Western Australia
-SEO audit for an online fashion brand
-Best practices guidelines
Achievements
-Work with a local clothing brand
-Improvements recommended to drive more sales

Webmaster and SEO services

Umami Consultancy and Events ▾
August 2018
Perth, Western Australia
-Website using Genesis Framework of WordPress
-Business cards design
-Content integration
-SEO strategy
Achievements
-Work with an agency with an international dimension
-Experience in the drinks and spirits industry

Digital Marketing for an international Beatmaker

The Trap Beatmaker ▾
July 2018 to Present
Social media manager, brand new account
-Social media account content planning (Instagram, Twitter, Google+, YouTube), using Buffer mainly
-Logo design, template creation for new beats available online (triplets used for Instagram)
-Build up instrumentals online, and reach out to music influencers
-International music strategy
Achievements
-Work with a talented music producer based in Perth
-International network in the music industry

See more about the social media mission ➤

Gay Games 2018 – International event

https://www.paris2018.com/sports/basketball/ ▾
July 2018 to August 2018
International project
– Design of the logo of the French LGBT basketball team (men, women)
– International exposure
Achievements
-Being involved in an international event for tolerance and respect Paris 2018 Gay Games 10
-Designed clothing exposed to international teams and international niche audience

See more about the event ➤

Freelancer at JSP Creative

https://jspcreative.com.au/ ▾
July 2016 to present
Perth, Western Australia
– Video editing and photo editing under 24 hours
– Social media growth for clients: increased audience from 1K to 30K followers
– 500K+ cumulated views on Facebook
– Domain name and hosting reseller
– Interstate missions
Achievements
-Social media development of music artists in Australia
-Music artist management for the South American music market
-Urban music industry recognition

Films and music videos creation ➤

Administration and office support

https://au.sodexo.com/home.html ▾
April 2018 to Jully 2018
Perth, Western Australia
Audit of accommodations for the village. Camp capacity: 400 people
– Booking system administration: flights, accommodations
– Till operator and retail shop
– Site tavern operation
Achievements
-Teamwork and communication
-Understanding the systems of booking for a mine site

Social media coordinator

https://www.facebook.com/easyaccoparis/ ▾
October 2016 to October 2017
Perth, Western Australia
– Acquiring the audience needed of 3000+ people, mainly foreigners
– 90% of the audience were customers
– Business page advertising on Facebook. 15 properties advertised continuously
– Annual revenue generated: 150K
Achievements
-Building a huge network of foreigners in Perth (working holiday visas holders, students)
-Generating revenue during a recession period
-Pressure and daily problem solving

How I boosted rentals ➤

Business Owner

Chicken Night, the first Night food delivery in Perth ▾
September 2016 to September 2017
Perth, Western Australia
– Grow customer database from 0 to 300+
– Facebook Ads and Instagram Ads (design and content)
– Daily revenue from $0 to $600
– First all night food delivery service Perth
– 3 seasonal menus and business cards design
– The company started with low investment
Achievements
-First “all night” food delivery created in Perth (6 pm to 6 am 7 days a week)
-Overcome different types of challenges: night customers audience, pressure, deadlines
-Manage staff with low/no English language skills

-✖ Unfortunately, the business stopped operating in September 2017 ✖.

From a concept to a brand ➤

Business Owner

Real Estate Photographer ▾
July 2016 to September 2017
Perth, Western Australia
– Grow clients revenue with more booking
– Stunning photography – Before/After unbelievable results
– High standard photography skills (dynamic lighting)
Achievements
-First experience as a business owner in Australia
-Following strict and fast deadlines
-Learning the Australian Real Estate industry
-Increase sales of clients, with new appealing pictures

A good photograph can change everything!

Cafe manager

https://www.domecoffees.com/ ▾
February 2012 to 2017
Wanneroo, Western Australia
– Teams management (team of 15 people daily)
– Weekly order up to $5,000
– Customer relationship with 200 to 400 clients daily
Achievements
-Extensive understanding of the Australian hospitality industry
-Facing pressure and stress daily
-Permanent Australian visa granted

How to show love to customers ➤

Digital consultant

Freelancer ▾
March 2013 to 2015
Perth, Western Australia
-Web project management using WordPress and Genesis Framework
-Online Ads using Google AdWords
-Brand Identity: logo, brochures, business cards, banners, vehicles signage, newspaper ads
-Digital Photography
-From no website to the first-page organic result on Google on targeted keywords, within 6 months (local electrical company)
Achievements
-Digital consulting for non-tech-savvy clients
-Work with challenging small businesses: pest control, electrician, accounting
-Online local authority for clients

Example of an electrical company I worked with ➤

Digital marketing and SEO for a Yoga company ➤

Marketing representative

http://carrousel.qc.ca/ ▾
July 2010 to December 2010 – Short-term position
Rimouski, Canada
– Facebook advertisement to reach the Quebec audience: 6-7 millions of people
– Approach companies for the event sponsorship
– Event management: coordinating technicians, schools, venues
Achievements
-Work in a new environment
-Understanding the art/movie industry
-Reach a large audience of French-speaking people in Canada

Cafe Supervisor

https://www.domecoffees.com/ ▾
July to December 2011 – Short-term position
Brisbane, Queensland
– Stock management
– Customer relationship
– Coffee training
Achievements
-First work experience in Australia
-First experience in the hospitality industry
-Ended managing a full team (10 people) at the end of the contract

Web project manager

Mario I Lillo, Sicilian pizza shop ▾
December 2009 to February 2010
Paris, France
– Web project management. Creation of the website using HTML and CSS
– Marketing consulting: position the brand, making of it “The most real and most traditional Sicilian venue” in the 15th district of Paris
Achievements
-Building a website for a venue
-From no online presence to local online authority

Web content assistant manager

https://www.dixxit.fr/ ▾
October 2008 to October 2009
Paris, France
-HTML and web content integration for 2 main clients: bois.com and Fujifilm
-Web copywriting, SEO
-Newsletters writing on a weekly basis
-Google AdWords for the client Louis Vuitton (online shop: bags, belts, wallets)
-Other clients: Fujifilm, Bois.com, Accor Hotels, Domosystem, Louis Vuitton, La Redoute, Roche, Veolia
Achievements
-Work with a variety of clients. Annual budgets from €40K to €100K
-Learning copywriting for web
-Learning SEO
-Learning Google AdWords in an digital agency
-Learning HTML and CSS

Consultant assistant

http://www.vtscan.fr/ ▾
September 2007 to October 2008
Paris, France
– Advertising agency competitions in different channels: print, internet, TV
– Brief creation of agencies to compete
– Networking with 100+ French advertising agencies (Publicis, Ogilvy, Havas group…)
Achievements
-Discover the consulting industry
-Work with brands, media and advertisers

Project manager assistant

http://iaa.org.au/ ▾
September 2007 to October 2008
Paris, France
– Managing and organizing events for the international association (advertisers, media, agencies)
– Plan and work in the organization of conferences for 300+ high-level professionals
Achievements
-Work with international partners
-Expanding international network