What I can do
I specialize in SEO and SEM. I have skills that can help your company maximize its ROI. Find below a list of some of my competences.
Would you like to see what my qualifications are?
Why using Google Analytics?
Google Analytics is a wonderful service provided by Google. It lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Google Analytics helps to have a better understanding of the “purchase funnel” marketing concept: Acquisition (building awareness of the brand), Behaviour (users engage with the brand), Conversion (user becomes a customer and buys).
All that within the Google Marketing Platform brand.
I passed the “Advanced Google Analytics” course.
What is Google AdWords, or Google Ads?
Google Ads (no longer called Adwords) is an advertising online platform. You can use it to plan search campaigns, get targeted Pay Per Click internet marketing for your business.
It’s a very flexible option, as you only pay when someone clicks your ad.
It is recommended to use strategies that will help you get better results.
If you feel a bit lost and have no idea what keywords or match types your campaigns need, you can contact me.
Managing tracking tools
Google Tag Manager is a wonderful tool that allows site owners to manage analytics and advertising tools quickly and efficiently.
With it, you can track variants of e-marketing tags (tracking pixels or web beacons).
Are you using the Google Search Console?
Google Search Console, also called (before) Google Webmaster Tools, is a free online service made for webmaster and developers.
With it you can: upload XML sitemaps, increase the visibility of your website, get notified about errors, and so much more.
Finding search trends with Google Trends
This online service will allow you to know “what the world is searching” on Google.
Simply type any term, and discover lots of useful statistics about queries, topics, location, etc.
Google Trends is a must for keyword planning, content planning, URL planning, and more.
A perfect service to attract new customers
Have you ever seen these first search results with companies on a map? They simply use Google My Business.
With Google My Business you can: register a business for one or multiple locations, enter business information (opening days, hours).
But there are more benefits of using this service.
The Tool you need for Facebook Advertising
Facebook is a Platform with Billions of people connected every day! Its new algorithm makes it more and more reliable for advertisers. Facebook Business Manager is a great tool that allows you to manage several Clients and several Campaigns. With lots of insights, metrics and other data, it is now possible to control and manage your campaigns and goals.
SEMrush is an extremely powerful and versatile competitive intelligence Suite. It is used for online marketing, from SEO and PPC to Social Media and Video Advertising research. SEMrush provides useful data and solid metrics to build reports that will help leverage your online marketing.
Instapage is an online tool to generate Leads and Sales. With Instapage, you can generate templates, and also A/B Testing landing pages. It used the last updates and solutions for SEO and SEM. It also provides AMP landing pages that will increase the CTR of your online campaigns.
Buffer is an intuitive Social Media platform. It will help your brand or company to drive impressive social media results.
Buffer makes it easier to manage social media accounts for several platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter, Google+ and more…).
MailChimp is the perfect tool for all emailing campaigns. It is very flexible and easy to use.
MailChimp automates your marketing campaigns to avoid repetitive tasks. Also, it creates reports, so you can track your campaigns more easily.
Perfect for audits and analytics
Screaming Frog SEO Spider is a desktop website crawler. It’s an awesome tool for going through websites and getting an idea of what is going on behind the scene.
Many options are available, and perfect links analysis can be done with Screaming Frog SEO Spider.
Powerful content management system (CMS)
WordPress is a free and open-source CMS. It is based on PHP and MySQL.
With WordPress, it is easy to build a fully functional website in minutes. Also, the themes available are affordable, and they are easy to customize.
Probably the most reliable and well built WordPress Framework
Genesis Framework combines expert knowledge in SEO, design, performance, security, support, and (of course) WordPress.
Building a website with Genesis is reliable, beautiful and secure.
The everyday designing tool
It would be impossible to imagine a day without using Photoshop.
For all image processing, design, or any advertising, Photoshop is the ultimate piece of software needed.
Useful for: web, print, social media.
The other software you must use
Real brother of Photoshop, Illustrator is the other one tool that creative need.
“The industry-standard vector graphics” software.
Used to create logos, icons, drawings, typography and illustrations for print, web, video and mobile.
Create and edits videos
Adobe Premiere Pro CC is a ultimate tool when it comes to creating videos, clips, or editing simply.
Videos are more and more popular on social media and websites, and most of these videos are made using Adobe Premiere Pro CC.
The classic tools
Microsoft Office is a must for all daily typing tasks.
Word, Excel, Powerpoint, Access, and more… Tools provided in the Office suite are all compatible with each other, and increase daily productivity drastically.